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Knowing your audience is the key to success for marketers and product managers. The best way to acquire new customers - and to keep your existing customers - is to keep you finger on the pulse of your market. That means understanding how you'll win, why you're different, and why your customers will continue to buy from you over time. Marketers and product managers now have the ability to survey any audience, helping them understand the key factors that will lead to success. This includes understanding:
Marketing and product surveys are a key component to understanding your audience and making the decisions necessary to help your product, and your business, succeed.
Marketing Surveys - Online Surveys as the New Focus Group
Marketers have always had a need to connect with their target audience. From in-person focus groups in the mad-men era, to telephone surveys in the '80s, to the online surveys of today. With GetFeedback, marketers now have a cost-effective way to reach out to any audience, on any device, and gather meaningful feedback. Before you launch your next big marketing campaign, take a moment to understand the potential size of your market, the product/market fit, and the campaign creative assets that will drive the highest response rates. Running a marketing survey with GetFeedback to a subset of your audience is a great way to understand what is resonating with your audience.
Product Surveys - Understand How Customers Feel About Your Product
You've created a great product, but how do your customers feel about using it every day? Whether you create a physical product, deliver a service, or run a web business, GetFeedback can help you connect with your customers to understand their wants and needs. GetFeedback helps product marketers and product managers understand how customers feel about product installation, product features, and what customers would like to see in the future. Sending a product feedback survey will help you gain the insights necessary to drive product improvement and increased sales.
With GetFeedback, you have complete control over your online survey, including branding, question types, and how you reach your audience.
The most common type of product survey is general product feedback. A great tool for product managers, GetFeedback can help you understand what aspects of your product have hit the mark, and what needs to be improved.
What capabilities should you include in the next version of your product? How about asking your customers and the market! GetFeedback allows you to survey your audience to help you make strategic product decisions.
Product marketers need to determine how to message, price, and package a product and are faced with a myriad of decisions along the way. Online surveys are a great replacement for focus groups and a great way to help you hit a home run.
Online survey tools like GetFeedback are a dream come true for market researchers, who need to keep their finger on the pulse of every age group, every geography, every competitor, and every opportunity. Good bye in-person focus groups and boring forms!
Marketing campaigns and demand generation programs help fuel inbound leads and traffic for a business. Online survey tools such as GetFeedback help campaign managers separate the truly great campaigns that will drive new business.
Creative groups and marketing agencies often come up with 3 or more concepts before running a campaign. If your organization develops marketing assets such as images, photos, or video, GetFeedback is the perfect way to test.
Is your company launching a new corporate brand or a new product brand? Online surveys are the perfect way to gather feedback before launching your new brand to the world.
See why the world's leading brands use GetFeedback to understand and improve their customer experience.